The number of young girls that quit playing a sport they love due to comments in the playground and park relating to their gender is staggering.

2 in 5 girls say they've been told they're 'not allowed' or not 'good enough' to join football games at breaktime.
1 in 3 girls aged 7-11 say they want to play football but they don't feel there is a team or place for them

We flip the narrative — turning playground taunts like “You Play Like A Girl” into bold declarations: “Proud To Kick Like A Girl.”
And we know change doesn’t happen alone

That’s why our Champion Her Game range is designed for the adults who stand beside her — coaches, parents, and fans who wear their support loud and clear.

Our Football Unites collection celebrates inclusion across the game and sends a clear message that we do not tolerate racism or homophobia - Football Unites is a clear message to those bullies that as community we are United in our support for all players of the game

Our slogans are designed to empower girls and women, on and off the pitch.
Whether you're a parent, coach, or club manager, you play a vital role in changing the story.

Join the Movement.
Shop Now or get in touch for bulk orders to kit out your school or team with empowering inclusive football wear.